Tech/Role: Mobile, Tech Director
Like to Love is a Facebook Application developed by ePrize for Barclaycard. Working closely with external vendors to make sure they execute the exact vision your team has created is extremely important; in this case we required ePrize to make use of code that iris had developed for creating a proper mobile experience.
In just six weeks, #LiketoLove drove over 113K visits and 23K entries, with one-third coming from existing customers. The Facebook community grew by almost 30K fans. Engagement was more than twice the industry average while positive sentiment jumped 51%. Generating over 1M earned impressions.
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