Twitter Notes
Twitter Notes was built by a small and dedicated team to expand Twitter beyond the 280-character limit. Writers would be able to create long-form content as they would with any other CMS common among journalists. Notes launched as an alpha to 140 writers with a goal to launch globally to all Twitter users.
State Farm: Social
State Farm’s new campaign was looking to focus on new ways to create engagement on social. I worked closely with the creative team to develop more interesting ways to interact with consumers on Twitter.
Woolite Washed
Woolite Washed is an audacious integrated digital and experiential campaign platform that embeds the brand at the heart of the consumers’ fashion journeys…
Fantasy Chatter League
I created FCL as a means to explain to clients how my agnostic rules engine (known as Meed) works. Meed, which I created originally as a tool to encourage developers…
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