Creative Technology + Innovation Consultant
BMW

BMW USA

Tech/Role: , , , , ,

The BMW USA site was a large custom built site using .NET as the base and a mix of JavaScript and Flash on the front end for each the custom microsites for every newly released model such as the X6.  While at kbsp I oversaw the Flash development team and would consult and sometimes develop in JavaScript for the main site and navigation.  I also improved the overall visits to the site by 15% through SEO improvements across the site.

Along with the main site I managed the development of additional microsites such as Expression of Joy, the original mobile site and all of the consumer email campaigns.

Most microsites were developed in-house by Flash developers but the X6 site and M Technology site were developed by a freelance collegaue R. Pulliam.

bmw-comp