Buy Now E-tailing Widget | Reckitt Benckiser

The E-tailing widget for RB was built as a simple JavaScript widget for use on all RB US websites. The widget was built with a PHP backend behind the widget to search the database for the requested product and determine if there was a hold on the item and then used to identify the proper third-party plugin to be used if required. Some brands used Channel Intelligence to provide collective affiliate links.

Here’s an example of the button in action with an automated popup.