Creative Technology + Innovation Consultant

Nibble | Digital Remedy

Tech/Role: , , , , , , , , , , ,

At Digital Remedy (aka CPXi) I lead the Nibble Publishing group (formerly known as Consumed Media). Managing 13 WordPress websites with 50MM active sessions per month. Top sites include Warped Speed, Hip Hop My Way, Inked Mag, and Celebuzz. Developed custom caching plugin and rules for use with Cloudflare Enterprise achieving 98% caching from previous 30% prior to plugin and optimizations with monthly average of 49TB served. Developed mobile-first responsive theme built with Twig (using Timber). Optimized all articles for Facebook Instant Articles and Google AMP.

Implemented end-to-end SEO across all sites increasing organic rankings by 24%. Lowered Time to First Byte (TTFB) by over 63% for landing and article pages. Increased Google Pagespeed scores by over 40 points. Implemented one-of-a-kind Zepto replacement plugin for jQuery which lowered page loads by almost 1 second.

Architected internal dashboard for clients using BuddyPress and custom theme and plugins.