State Farm’s new campaign was looking to focus on new ways to create engagement on social. I worked closely with the creative team to develop more interesting ways to interact with consumers on Twitter. In order to achieve the double image in Twitter, I created a Photoshop Action that the creative team could use to create a series of images that they tested before settling on on the one below. Both of these Tweets garnered some of the highest engagements of any tweet outside of sports-related tweets for State Farm.
© 2018 Joel Nagy and/or the respective client