Creative Technology + Innovation Consultant

State Farm: Social

Tech/Role: , ,

State Farm’s new campaign was looking to focus on new ways to create engagement on social. I worked closely with the creative team to develop more interesting ways to interact with consumers on Twitter. In order to achieve the double image in Twitter, I created a Photoshop Action that the creative team could use to create a series of images that they tested before settling on on the one below. Both of these Tweets garnered some of the highest engagements of any tweet outside of sports-related tweets for State Farm.

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